After 18 years running go-to-market strategies for B2B SaaS companies, I now face an unexpected challenge: positioning myself in the executive job market.
Treating a transition like a product launch
I decided to approach this period the way I have always approached a launch: clear positioning, tight storytelling, multi-channel presence, and a degree of boldness. The difference this time is that the product is me.
It is an uncomfortable stance for a managing director more accustomed to serving an organization than putting himself forward. But I quickly realized the logic is exactly the same. You need to identify your target, understand their expectations, build a compelling value proposition, and make it visible where the target actually is.
My target: private equity funds, family offices, and executive search firms looking for an operational CEO capable of driving transformation in a BtoC or B2B, SaaS, Data or e-commerce business between 10 and 100 million euros in revenue. My value proposition: 18 years of general management, 5 acquisitions successfully integrated, 6 exits seen through, and a strong conviction about the role of AI as a value creation accelerator.
What is now possible
To make that proposition visible, I built a bilingual, responsive personal website with a video presentation and an AI avatar using my own voice. I am not a developer. I had never built or deployed a website on my own.
A few hours of work on the substance. Forty euros in subscriptions for the form. Claude for design and development. HeyGen for the avatar. The result: a professional, bilingual, live website, complete with a digital clone and a decidedly French accent.
This is not a side note. It is precisely the point. In 2026, natural-language tools allow non-specialists to design, test, and ship what would have required an agency, several weeks of work, and a significant budget just three years ago.
The conviction this produces
This project is more than a personal branding exercise. It is a direct reflection of how I approach any market: observe, position, test, ship, learn fast.
It also reflects a deep conviction I bring to every engagement: giving each employee the right AI tools is the most powerful and accessible competitive lever any company can deploy today. No need for a grand multi-year transformation program. What is needed is a leadership team that understands what is possible, and gives its people the freedom to experiment.
The simplest proof I can offer is the site you are currently reading. In a follow-up article, I explore what this means at the scale of an entire organization: marketing, sales, HR, finance, and the gap that is forming right now between companies that experiment and those that are still watching. This same site, one month after launch, is already surfacing in LLM responses — a strategic signal I explore in an article on LLM visibility and what it means for SMBs.
- Approaching a professional transition like a product launch follows the same logic as a B2B SaaS go-to-market: identify the target, build a readable value proposition, and make it visible where the target actually is.
- In 2026, natural-language tools allow non-specialists to design, test, and deploy what would have required an agency, several weeks of work, and a significant budget just three years ago.
- Augmenting every employee with AI is probably the most accessible competitive lever a company can activate today, without a large transformation programme or a significant IT budget.
- AI-driven transformation starts with a management conviction about what is possible, and with the freedom given to teams to experiment without waiting for a multi-year programme.
I am open to a CEO or Managing Director role in a BtoC or B2B, SaaS, Data or e-commerce company. If you are running a search or if any of this resonates, feel free to reach out.